elephant.co.uk was launched by the Admiral Group in August 2000 as the UK’s first online only car insurance provider. Since then the company has expanded it’s customer base to in excess of 350,000 drivers as of April 2007. elephant.co.uk, along with sister brands Admiral Insurance and Bell Insurance, is based in Cardiff, Wales. The company is currently run by Managing Director Brian Martin and employs over 1000 people.
Since it’s launch in 2000 the brand identity for elephant.co.uk has remained fairly consistent and has used relatively low budget studio based television commercials since launch. elephant.co.uk is also the only UK car insurance provider to currently use a URL as the brand name.
elephant.co.uk targets drivers across the UK, but specifically London, the South East and the Scottish regions, and those who traditionally pay higher premiums for car insurance.
Trunkie
Since launch the face of elephant.co.uk has been the character of Trunkie who is portrayed as a cartoon elephant in all printed material and as a pantomime style elephant in the television commercials. Trunkie also appears in the company logo.
Trunkie is currently voiced by Shaun Of The Dead star Nick Frost.
Charities
In 2000 elephant.co.uk set up a long-term relationship with the Born Free Foundation in order to provide support to certain projects. In April 2000 elephant.co.uk donated £17,000 to the Stop the Clock campaign that works to stop ivory trade. elephant.co.uk contributes funds to a wide variety of Born Free projects, including the Elephant Transit Home in Sri Lanka and anti-poaching patrols in Zimbabwe.
Since the relationship began in 2004, elephant.co.uk has donated over £30,000 to the Tusk Trust; a UK based African wildlife charity. Some of the projects that elephant.co.uk has helped fund include the Namunyak Wildlife Conservation Project in Kenya and the Mkomazi Reserve in Tanzania.
I used admiral’s young person policy when I insured my 1st car-it has a higher excess for under 25’s and you aren’t insured to drive any other cars 3rd party as most policies allow and this made it much cheaper for me. They also do a 10 month bonus accelerator which allows you to get 1 yrs no claims bonus in 10months making your insurance cheaper a
Battlestar Galactica's post-apocalyptic leader, Edward James Olmos, races his sportscar through a world of flying cars, elevated trains and missile-firing rocket bikes, in this commercial for Farmers Insurance.
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